Pattern

Brand Identity

The DeQuine logo embodies a seamless fusion of sophistication and dynamism, capturing the essence of a cycling 
experience that is both refined and powerful.

Color Palette:
Deep Midnight Blue: Represents stability, depth, and a sense of timeless elegance.
Vibrant Electric Green: Symbolizes energy, innovation, and the thrill of the ride.

Typography:
Sleek and Modern: A custom font that balances clean lines with a touch of curvature, expressing 
modernity and a hint of the brand's unique character.

Icon:
The "DQ" monogram forms an abstract yet recognizable cycling wheel. Its interlocking design
signifies unity and the perpetual motion of progress. The curvature within the monogram subtly suggests the 
dynamic nature of cycling.

Slogan Placement:
Strategically positioned below the logo, the tagline reinforces the brand's commitment to offering an elevated
cycling experience, encouraging customers to embrace a sense of style while riding.

Brand Message:
DeQuine stands for more than just a cycle; it's a lifestyle choice that seamlessly blends sophistication 
with the thrill of the open road. Each ride with DeQuine is a statement, an experience, and a journey of self-expression. 
Our cycles are crafted for those who appreciate the elegance in motion, the precision in design, and the freedom 
that comes with every pedal.

Target Audience:
Adventure enthusiasts, urban commuters, and fitness-conscious individuals who appreciate the fusion of style
and functionality. DeQuine caters to those seeking a premium cycling experience that transcends traditional boundaries.

Brand Promise:
DeQuine promises to deliver cycles that not only meet the highest standards of performance but also elevate 
the rider's experience through innovative design, quality craftsmanship, and an unwavering commitment to style.